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Samsung believes it is very important to find the right balance between meeting the needs of people who like familiarity and pursuing fresh ideas that consumers will come to love. Some people may initially feel slightly uncomfortable with change, but over time it becomes more familiar and eventually the change is preferred. The font design team also takes a creative approach, attempting to create new font styles that are interesting and different. Samsung had to reduce the width of each character of every font to better fit smaller displays. Additionally, wearable devices have smaller screens than smartphones. But that does not mean there is a universal font that is best for all devices depending on differences in display resolution, screen size, aspect ratio and even background colors, the same font can look quite different on different devices,вЂќ Kim explained.ДЇor example, the thickness of a white font on a black background can appear to be different than a black font on a white background.

вЂњIn my opinion, a good font should be clearly legible, even after long hours of reading. Just like seasonal fashion, new fonts can be applied for a different look however, as with many things, simply following the trend is not always the best way to go. For others, font design may go unnoticed as devices and trends change, sticking to familiar fonts that feel comfortable.

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Typeface is so important, some users pay to download additional options. Many people like to change the fonts on their personal devices, testing various styles to find their favorite.

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The default font for Galaxy devices is the result of optimizing the standard typeface used by Android OS, ensuring that it is best-suited for each Galaxy device. Considering that Galaxy devices support more than 90 languages, the number of fonts available for Galaxy users is nearly inconceivable. There are many fonts that are language-specific. As web design expands, the number of fonts also grows. The term вЂњdigital fontвЂќ refers to the design of text used for electronic devices, such as computers and smartphones. My main job is to develop new fonts and optimize existing fonts originally designed for print or web pages by paying attention to the appearance of every single letter,вЂќ explained JiEun Kim, Senior Designer of UX Innovation, for SamsungвЂ™s IT & Mobile Communications Business. вЂњAs a font designer for smart devices, I вЂdrawвЂ™ text. Despite how much information is delivered and received through written text, for the most part, little thought is given to the importance of the typeface itself. It is a fundamental element of design, used for visual appeal in todayвЂ™s retail-driven culture. It is nearly impossible to find a moment free from the constant barrage of text.

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The modern world is flooded with type itвЂ™s everywhere from the pages of books, on the billboards and signage lining the streets, brochures and flyers, to TV and smartphone displays.

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